Elevate Your Business Strategies With KPIs
Heather Jackson-Fassari Heather Jackson-Fassari

Elevate Your Business Strategies With KPIs

​Key Performance Indicators are metrics that align with your business strategy and provide focus for your leadership team. In addition to financial metrics you should also include non-financial metrics, which are leading indicators that will drive growth, promote change, and empower your employees.

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Planning For Strategic Business Growth in 2024
Heather Jackson-Fassari Heather Jackson-Fassari

Planning For Strategic Business Growth in 2024

Aside from organic growth, there are several options to facilitate strategic growth in your business. These should be purposeful and part of your strategic planning process. The objective should be to increase market share, revenue, and overall influence through the implementation of initiatives that align with your long-term goals.

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Financial Strategy For Growing Your Business
Heather Jackson-Fassari Heather Jackson-Fassari

Financial Strategy For Growing Your Business

A financial strategy is a comprehensive plan that outlines how a company will achieve its financial objectives and navigate challenges. It goes beyond budgeting and accounting, encompassing a range of elements such as capital structure, risk management, and investment decisions. It serves as a roadmap that aligns financial goals with overall business objectives.

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Debunking Financial Myths
Heather Jackson-Fassari Heather Jackson-Fassari

Debunking Financial Myths

As a Fractional CFO, I've had the privilege of helping businesses streamline their financials and boost profitability. Below are a few common financial myths that can hinder your business's growth, along with tips to effectively manage them.

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What is a CMA?
Heather Jackson-Fassari Heather Jackson-Fassari

What is a CMA?

A CMA is a Certified Management Accountant, internationally accredited through the Institute of Management Accountants. As a CMA, we can explain the story that your financials are telling us and answer questions such as "Why are my margins eroding?", "How much cash do I need on hand?", and "What can I afford to spend on Capital Expenditures?”

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