Heather Jackson-Fassari Heather Jackson-Fassari

Key Strategies to Grow Your Business by Optimizing Profitability

Scaling your business doesn't always mean chasing higher sales; it can also involve optimizing profitability. By focusing on maximizing profit margins and operational efficiency, businesses can achieve sustainable growth and financial success.

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Heather Jackson-Fassari Heather Jackson-Fassari

Looking to optimize your business for Q2?

With Spring beginning, it is the perfect time to give your business a fresh start. After the year end close and tax season, businesses can benefit from a thorough spring cleaning. Refreshing financials, operations, and strategy can ensure you are primed for success in the coming months.

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Heather Jackson-Fassari Heather Jackson-Fassari

What Is Your Strategy?

Having a well-defined business strategy can set your business up for success and give you a competitive advantage. A business strategy defines your long-term goals, the value your business creates for customers, and how you compete in your industry.

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Heather Jackson-Fassari Heather Jackson-Fassari

Love Your Data

In today’s world of business, quality data is key. From financial reports to employee performance metrics and operational insights, data fuels informed decision-making and drives organizational success. The duties of a CFO have expanded to include the role of “Chief Data Officer” and the ability to understand the impact of these different data sources on business profits.

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Heather Jackson-Fassari Heather Jackson-Fassari

Elevate Your Business Strategies With KPIs

​Key Performance Indicators are metrics that align with your business strategy and provide focus for your leadership team. In addition to financial metrics you should also include non-financial metrics, which are leading indicators that will drive growth, promote change, and empower your employees.

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Heather Jackson-Fassari Heather Jackson-Fassari

Planning For Strategic Business Growth in 2024

Aside from organic growth, there are several options to facilitate strategic growth in your business. These should be purposeful and part of your strategic planning process. The objective should be to increase market share, revenue, and overall influence through the implementation of initiatives that align with your long-term goals.

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Heather Jackson-Fassari Heather Jackson-Fassari

Year-End Planning & Financial Preparation

Aside from organic growth, there are several options to facilitate strategic growth in your business. These should be purposeful and part of your strategic planning process. The objective should be to increase market share, revenue, and overall influence through the implementation of initiatives that align with your long-term goals.

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Heather Jackson-Fassari Heather Jackson-Fassari

Financial Strategy For Growing Your Business

A financial strategy is a comprehensive plan that outlines how a company will achieve its financial objectives and navigate challenges. It goes beyond budgeting and accounting, encompassing a range of elements such as capital structure, risk management, and investment decisions. It serves as a roadmap that aligns financial goals with overall business objectives.

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Heather Jackson-Fassari Heather Jackson-Fassari

Debunking Financial Myths

As a Fractional CFO, I've had the privilege of helping businesses streamline their financials and boost profitability. Below are a few common financial myths that can hinder your business's growth, along with tips to effectively manage them.

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Heather Jackson-Fassari Heather Jackson-Fassari

What is a CMA?

A CMA is a Certified Management Accountant, internationally accredited through the Institute of Management Accountants. As a CMA, we can explain the story that your financials are telling us and answer questions such as "Why are my margins eroding?", "How much cash do I need on hand?", and "What can I afford to spend on Capital Expenditures?”

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